SUZIE NAVA
Personalized Pinterest Marketing
How to Use Pinterest for Substack Growth
Learn how and why Pinterest is such an effective tool to grow your Substack with these best tips.
What is Substack?
The new hype that everyone is talking about is Substack, a new platform to provide publishing that allows writers and creators to earn money from paid subscriptions. This is ideal for influencers and creators who have a social media voice but don’t have their own website domain so supporters can directly sustain the work they deeply value. Creators no longer have to rely on building a landing page or include ads to make money, but simply share from their heart whether that’s cooking, homesteading, healthy living, etc. So the question is how can you grow your subscribers!?
Why is Pinterest a Key Tool in Marketing Your Substack?
Pinterest is a search and discovery platform (like Google) that allows a user to find content for months and years to come with the proper keywording. Unlike Instagram, Twitter or even Facebook, Pinterest allows material to be discoverable anytime, we call this Evergreen – it never gets buried under dates and is always circulating.
People come to Pinterest actively looking for new ideas, inspiration, or solutions and therefore discover your newsletter, making them more likely to subscribe to content that aligns with their interests. You get to skip all the convincing because you’ve already peaked their interest.
Also, Pinterest is the perfect platform for small businesses as it allows smaller creators to gain traction faster. Being less competitive than Google, it requires less SEO investment to rank and get your content in front of your target audience. Although note Pinterest optimization is an important aspect for success at effectively using Pinterest to grow your Substack.
How to use Pinterest for Substack Growth
- Optimize Your Pinterest Profile for Conversions: It’s important to create a Pinterest business account to access analytics and enable rich pins for best results. Utilize keywords and research SEO for your brand on the platform and create a profile with boards that highlight and feature your niche.
- Create Quality Pin Graphics: It’s crucial for you to represent your newsletter with eye-catching, high-converting pin graphics that communicate your value and provide a call-to-action (CTA). This is a chance to brand your content and convert users with proper format images and/or video.
- Link Pins Directly to your Newsletter Sign-Up Page: You get to decide where your pin leads to so make sure it leads to an optimized landing page or relevant Substack newsletter with a clear CTA to subscribe. DON’T just link your pin to your Substack homepage, but use this as an opportunity to direct audience to easily subscribe.
- Post Consistently: The only way to be successful on the Pinterest platform is to be active, this requires daily posting, however think quality over quantity!
- Evaluate your Strategy: Use Pinterest analytics to track outbound clicks, engagement and impressions. Identify top-performing pins and use that topic to inspire content of interest to your audience. Evaluate images, wording and headlines that are converting best and adjust strategy as needed.
Should You Use Pinterest for Substack?
Absolutely! If you want steady, organic traffic that continually drives traffic without having to run ads, this is the platform. It will require time and consistency, but in the long run it’s totally worth it.
Still not sure how to do this or where to start on Pinterest? I can help! Check out my services here and I’ll take all the guesswork out for you and scale your Substack on auto-pilot so you can focus on content creation.
Happy Pinning!
-Suzie Nava
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