Why Choose Pinterest for Business
Unlock the power of Pinterest for your business to scale and grow your brand. Learn why you need to incorporate Pinterest into your business marketing strategy.
Did you know that Pinterest is a powerful platform for businesses? It’s the ONLY platform that easily encourages users to leave their site. This is such a win for small business’ especially, because it drives organic traffic back to your brand.
Ultimately, Pinterest is NOT a social media platform, it’s a visual discovery search engine, think Google. Therefore, users access Pinterest to search, plan and purchase being the perfect platform to market your brand.
Reasons You Need Pinterest for Your Business:
- Engaged Audience: Pinterest has over 500 million monthly active users (as of 2025), with 80% of users actively seeking inspiration for purchases
Pinterest is where people discover new ideas, plan and shop.
- Purchase Intent: A mind-blowing 97% of searches on Pinterest are unbranded, meaning users are open to discovering new products. You have a fair chance to compete with name brands!
- Visual Marketing: Pinterest’s focus on images and videos allows businesses to showcase products in a visually appealing way.Ttell your story and build awareness with graphics. Modern, click-worthy branded pin graphics are essential! Get custom graphics here.
- Traffic Driver: Pins link directly to websites, driving referral traffic right to your landing page. Optimize your landing page to convert searches into sales. Users will also save pins for later and when they re-pin your content, it’s FREE marketing!
Pinterest is one of the top platforms for generating clicks to e-commerce sites.
- Long-Lasting Content: Unlike other platforms where posts get buried and barely searchable, Pins have a long lifespan and often a viral tendency. A single pin can continue to drive engagement and traffic months or even years after posting!
- Advertising Opportunities: Pinterest Ads (Promoted Pins, Shopping Ads, etc.) are highly effective, with a reported 2x higher return on ad spend compared to other platforms for retail brands. Ads blend seamlessly with organic content, reducing user resistance.
- Shopping Integration: Features like Product Pins, Shop Tabs, and catalogs allow businesses to turn their profiles into virtual storefronts, streamlining the path from discovery to purchase.
Summary:
The magical part is, you can create a Pinterest Business profile for FREE or convert your existing personal account (learn how to here). You can essentially start marketing your business with ZERO upfront costs and start growing your brand on the platform and convert sales in no time. In the meantime, If your looking for a Pinterest expert who specializes in monthly management or a profile optimization and strategy, check out my services here.
In fact, I promise this is the BEST place to scale your brand with minimal investment. I’d love to hear your thoughts or experience on the platform!
Happy Pinning!
Suzie Nava
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