SUZIE NAVA

Top Best Practices for Pinterest Business

These best practices align with Pinterest’s evolving algorithm, emphasis on fresh content, and user behavior trends. Below are the key best practices, incorporating insights from recent sources you need to implement into your marketing strategy.

1. Create Fresh, High-Quality Content & Pins

Pinterest prioritizes new content and favors fresh pins that includes new images, videos and URLS to enhance the user experience and circulate your content on targeted feeds.

DON’t post 15-25 old pins daily and get flagged as spammy.

DO post 1-3 new pins mixed with a few old to create an active and fresh schedule. Use branded images and pin design to keep a cohesive yet varied pinning schedule.

Use a 2:3 aspect ratio (1000×1500 pixels) for pins to maximize mobile visibility. Incorporate vibrant colors, clear product details, and minimal text.

2.  Research Keywords (Pinterest SEO)

Pinterest is a visual search engine so along with images, you need to optimize for search. Pinterest makes it super easy using their trends feature. 96% of top searches are unbranded, making keywords a crucial practice.

Example: For a pin about a cake recipe use keywords like “super moist”, “easy cake recipe” or ” chocolate layer cake” in the description.

DON’T just keyword stuff and be lazy in writing a description. Don’t use hashtags, they’re unsearchable .

DO include relevant, generic keywords and phrases in your pin titles, descriptions and even file names. Using Pintere’s keyword research tool will help identify and optimize your descriptions for bio, pins and boards.

3. Capitalize on Pinterest Trends & Predictions

Pinterest trends help you create  content aligned with emerging user interests, boosting visibility.

DON’T just pin without a plan or create content nobody needs.

DO use Pinterest Trends to identify monthly trending topics and create content at least a new post 1x/month. Plan content about 45-60 days ahead of the season/holiday to circulate prior.

3. Create an Active Pinning Schedule

Consistent posting and a refreshed account signal relevance to Pinterest’s algorithm, improving reach.

DON’T just pin to pin! Space same content out and create a mixed curated schedule. You don’t want to be pinning the same graphic in the same 30 days or to the same board, keep it varied.

DO pin quality pins daily that are varied content and reflect what the content is about. Pin consistently without feeling spammy and share seasonal content with evergreen.

Summary:

By following these 3 best practices, businesses can capitalize on Pinterest’s 537+ million monthly active users and its unique ability to inspire and convert in 2025. If you need tailored strategies for your niche or help with implementation, let’s chat! Or take a look at my services HERE and see if we’re a good fit.

Happy Pinning,

Suzie Nava